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Title details for Branded Entertainment by Jean-Marc Lehu - Available

Branded Entertainment

by Jean-Marc Lehu
ebook
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Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

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Publisher: Kogan Page Publishers Edition: 1st

OverDrive Read

  • ISBN: 9780749451431
  • Release date: June 12, 2007

PDF ebook

  • ISBN: 9780749451431
  • File size: 8904 KB
  • Release date: June 12, 2007

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Expand title description text
Business Nonfiction