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Creating Breakthrough Products

ebook

This is the eBook version of the printed book.

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.


Expand title description text
Publisher: FT Press Edition: 1

OverDrive Read

  • ISBN: 9780132703376
  • File size: 4979 KB
  • Release date: September 5, 2007

EPUB ebook

  • ISBN: 9780132703376
  • File size: 4979 KB
  • Release date: September 5, 2007

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

This is the eBook version of the printed book.

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.


Expand title description text